Dress Designer Brad Webb answers the question: What is the biggest challenge when designing a dress?
“I guess the biggest challenge when you’re designing a wedding gown is sometimes encompassing all the ideas that a bride might have for the day. You can’t always have everything all in one gown, and it’s a case of then narrowing down the most important elements for her and working from there, so that you actually do get a beautiful look. One particular style with everything that she adores would not look anywhere as nice as a design that has two elements that she loves in it. I guess that’s the challenge: working at the bits that a bride loves the most, and also maintaining their level and integrity of the design that is still stunning and breathtaking on the day.”