Hair & Makeup Artist Jo Twidale answers the question: What’s the most important thing for brides to remember about their their wedding day makeup?
“I’m going to say something that sounds so weird, but the first thing I always find out when I start to do a bride’s trials is, do they cry. Crying’s not fabulous, no matter what it is. Though welling in your eyes is amazing for photography. But if you’re blubbering, it’s not going to do your makeup any good. I would say feel the emotion, but try to remember that you want to stay looking awesome. So, no wiping: just treat your makeup gently.”